“For the future of the furniture and design sectors in Italy, we need to adopt an ecosystemic industrial approach with groups and partnerships, introducing targets and global strategies where brand strength and innovation become the strategic assets”.
WeDo Holding holds and manages the shareholdings of the four children (Enza, Elis, Edy and Eros) of entrepreneur Ettore Doimo. WeDo has a controlling interest in six subsidiaries and its objective is to implement a shared strategic business plan to promote global expansion and bring about a strategic and cultural change in the furniture and design sector.
Our role as a holding company is to support our companies now and in the future, providing them with professional managerial expertise and guidance.
Our aim is to broaden and consolidate the skills and individual identity of each of our brands, provide valuable services and foster a culture of quality, continuous learning and sharing of knowledge.
Our corporate mission is therefore based on values which our brands share and pursue to meet competitive targets, finding the right balance between profit and respect for the environment, while being aware of the group’s role in society.
To achieve this, WeDo Holding has direct control over a number of the key areas for the subsidiaries: