COMPANY

Strategy, shared goals, brand autonomy

“The future of Italian entrepreneurship in the furniture and design sectors is clear: it is based on ecosystemic industrial logic, groups and associations, global objectives and strategies where brand strength and innovation become strategic assets.”

WeDo Holding owns and manages the shareholdings of the four Doimo siblings (Enza, Elis, Edy and Eros, children of entrepreneur Ettore). It consists of five controlled companies and 12 brands. The strategic objective of the group is to develop a common industrial plan, characterised by international growth and strategic and cultural change in the furniture and design sector.

 

The Group is a major player in the domestic and international market, with a strong presence in the home, office and community sectors. We are also involved in design-to-build and interior design projects, where we deliver high-added-value solutions and services.

We combine tradition and experience with the search for new production, logistics and commercial solutions. This creates a new, unique and exclusive reality. It is destined to be a benchmark in the furniture market in terms of strategic positioning on global markets. WeDo’s name says it all: it’s dedicated to sharing and practicality, while coordinating, planning and guiding its various subsidiaries.

WeDo Holding has taken on the responsibility of directly managing certain essential functions of the subsidiaries. Namely:

Planning and control
Centralisation of purchasing
Facility management
Legal services
Information technology services
Human resources
Strategic marketing
Research and development
Internationalisation

Tradition, family values and the solidity of its shareholders in the future and design industry design.

We want to consolidate and build on our companies’ experience, sharing our model of excellence, passion and tradition with those who believe in quality, uniqueness and innovation.

We believe in the quality of Italian products, the heritage of the Doimo family, in embracing internationalisation, change, vision and leadership, shared ethics and welfare at work and in the community, as well as the ability and financial solidity to meet targets.

These are the values that drive us to become a market benchmark and one of the leading Italian groups in the furniture and design sector, delivering home, office and healthcare solutions worldwide.